B&B, most hosts are led to believe that a website is all they need in terms of marketing their B&B online, which could not be farther from the truth.

The use of effective online marketing for your B&B goes beyond just setting up a website or list with online B&B directories. Specifically, there lies an even more important element for you to incorporate into your online marketing campaign – your existing guests (i.e. people who have stayed at your B&B before).

Undoubtedly, the very best way for you to generate repeat bookings is to greatly impress your guests. That is, to go above and beyond the call of duty; to exceed their expectations; to bring them to a point where they cannot wait to tell their friends, family and colleagues about their extraordinary stay at your Bed & Breakfast.

yet, does your online marketing even prompt your existing guests to spread around positive word-of-mouth about your Bed & Breakfast and encourage others to pay you a visit?

Sadly but true, the way most B&B hosts utilize online marketing tends to overlook the significance of their existing guests. This overlooks the opportunity to proactively build relationships with them after their stay. This not only results in a loss of potential repeat bookings in the future, but also a loss of potential new guests who would have otherwise been referred to you by your existing guests.

online marketing campaign that effectively leverages your existing guests is the missing link to increasing your B&B’s repeat bookings. This is where this book, "The Missing Link to Increasing B&B Repeat Bookings", will greatly help you.

“The book does a good job of describing in simple language a marketing approach that is fairly technical. Anyone unfamiliar with email marketing will learn a lot from it.

We liked that you made a distinction between "exposure" and "awareness". It did a good job of laying the foundation for the subsequent chapters.

We appreciated that you included among the goals of an online marketing campaign that it should “have as many people do the marketing for your B&B as possible.” Too few B&B operators understand that their primary role as hosts is to do everything possible to make their guests so overjoyed that they will be impatient to return home and spread the word about their wonderful experience. A happy guest will market your B&B far more effectively than any other marketing tool.

We enjoyed your use of graphics to illustrate the steps described in each chapter and that they “grew” throughout the book.

In closing, we congratulate you for producing a publication that we believe can help B&B operators enhance their relationship with their clients and better position themselves in their eyes.”

Award winning B&B hosts and educators
Dominique Lavigueur & Robert Chiasson
Moka & Pyjama, B&B Resource Centre
645, ch. Des Bains
Saint-Irénée QC G0T 1V0
1-418-452-1132
www.moka-pyjama.com
http://doum.moka-pyjama.com
info@moka-pyjama.com

“The book has very good detailed marketing ideas which would certainly help any B&B to increase their repeat occupancy if they carried them out.

I liked your emphasis on the Features Advantages Benefits method stressing the benefits. I preach this a lot and far too few B&Bs use it. I liked your emphasis on referring guests when you are full. We stress this a lot in our book and seminars.”

Acclaimed B&B hosts and educators
Bruce and Mary Jaffary
Miner's Rest B&B
Brumar Books & B&B Seminars
901 Columbia St., PO Box 1301, Lillooet, B.C., V0K 1V0
Local Phone 250-256-0229
Toll Free 877-883-6579
FAX 250-256-0223
Email: bjaffary@shaw.ca
www.bbbookinfo.com
www.bbexpo.com/minersrest